Sunday, September 13, 2009

The Best way to increase your return on investment

Dear Colleagues,
I was recently reading a blog that reflected that most of the realtors that were blogging receive non or very little business from their efforts.

This is probably due to one of the following reasons
1. The possible prospects cannot find their blog because the blog name is either their name or something not related to their area of business (farming area)

At first someone specially those realtor with more time in the business will say that they need to market themselves and I will agree that is true but it is not true for the title of your blog.

2. Do not know how to entice the reader to ask for information on the topics relevant to their search(SEO)
3. They do not know how to entice the reader to act or seek information that they place on their webpage (SEO).

Seeing this is why Virtual Florida Tours marketing has developed a new SEO training program that will allow our customers to increase their presence on the Internet.

This is a training program that really works it will not require that you invest a big amount of time, but will definitively give you the possibility to increase your presence on the Internet and start seeing a very good return on your investment (ROI).
If you are interested in this course or have the need to really obtain a cost effective virtual tour of that listing that refuses to sell using the traditional methods do not hesitate no more contact us at 305 331 8960

Friday, June 12, 2009

Is It Important to Maintain an Internet Presence

A greater presence on the Internet is emphasized by multiple authors and in a recent article Mike Parker1 make a great point of its importance. The numbers of published papers that address this situation is overwhelming and of greater importance are those published by the national association of Realtors (NAR). In this articles NAR refers to the increase of prospects starting their house search through the Internet, and the increase income earned by those Realtors that are already getting a good return on investment on their Internet presence.
Multiple authors address the importance of SEO to obtain the correct Internet presence as your main goal. This will allow the prospects to locate your page when they are seeking information on your neighborhood. The greater amount of people finding you on the Internet will represent more business that will come your way.
The problem is how you make this people give you their information so you can contact them back. There has to be some kind of call for action of these prospects. In this way the prospects will be enticed to give you their information by promising a newsletter, a virtual tour for sellers or information just tailored to their needs. It is very important that these prospects receive feedback as soon as possible after they give their contact information.
For all your Internet marketing, SEO training and virtual tours in the counties of Miami Dade and Broward contact Virtual Florida Tours at 305 331 8960
•1. Parker Mike; "Traditional Agents Earn $36,700 Annually; Internet Agents Earn $100,000+ Annually" ; Retrieved from the Internet at: http://www.brokeragentsocial.com/article.php?article_id=364

Wednesday, June 10, 2009

Can Social Networking be Used to Increase your BusinessY

There is a lot of information regarding which is the most important way to use social networking to obtain the best results. Social networking is an investment of our own time to promote our services. Unless you are one of those persons that prefer to pay to get a low quality product, that supposedly will allow possible customers to see you as something you are not. Your investment will be your own time.

Of course time is too valuable and most of us have very little free time to invest it in something that gives nothing back. Therefore we need to get the most out of it. Barrett Niehus1 recommends the use of twitter with an automatic respond system and of course a call of action that could be related to some kind of information that the prospect will receive periodically like a newsletter, etc.

In general as Rebecca Levinson2 correctly advises the biggest problem that any blogger encounters is selecting the materials that should be addressed in the blog. You should be writing on topics that would make your possible prospects desire to read the topic you are writing about and of course she also gives a set of ideas that are really interesting about how to select your line of writing.

Once you have selected the topics that should be addressed in your blog, you have to decide which sources of information are worth following. When you read other professionals materials you can interact better with them, and by interchanging ideas obtain a more valuable product.

For example everyone knows that NAR recommends the use of the Internet since around 80% of the customers start their search there. They also say that you need to add pictures of the property you are intending to sell. What NAR does not give information on is how to use these tools to optimize your return on investment.

The gist of the correct use of social networking is writing about those things that make your service really special. You need to demonstrate your prospects that you are the expert in your area. That you are willing to go the extra mile to make their properties get exposed on the Internet and sold at the best price.

For all your Internet marketing and Virtual tours needs in Miami Dade and Broward counties do not hesitate to contact Virtual Florida Tours at 305 331 8960

References:
1. Barrett Niehus;" Incorporating Twitter Into a Comprehensive Lead Generation Program" retrieved from the Intenet at: http://www.brokeragentsocial.com/article.php?article_id=359
2. Rebecca Levinson; "7 ways to connect with blog comments"; retrieved from the Internet at: http://www.brokeragentsocial.com/article.php?article_id=360

Saturday, June 6, 2009

The Place to Live at Hollywood Beach

This fabulous condominium building has a big Theater a state of the art conference room, a huge Club area where you and your colleagues can have your business meetings. If you like exercising you will have a state of the art exercise room with all the equipment you might need. Beach lovers the building not only has a big pool but is right there at the beach.

The condominium has a great floor plan with a big living area two bedrooms and a two and a half bathrooms with a beautiful view of the beach from your spacious terrace with direct view of the ocean. Walk of your private elevator, luxurious kitchen with Snaidero cabinets and subzero appliance, floor to ceiling windows. When you get home you will feel as if you were in a 5 star hotel.

Art lovers will enjoy the multiple works of art that are all around, or enjoy dawn at the 240 ft beach, or spend your day by the pool, enjoy your daily exercise at your building gym or just enjoy the 24 h valet and personnel that will not hesitate to pamper you as if you were royalty. Ocean Palms is undoubtedly the place to live. It is time to stop looking aroung for that good deal in this day buyers market, you should not hesitate no more you just found it!

If you want to see the virtual tour please click here. If you prefer a you tube slide show just click here.

TIf you want to see the virtual tour please click here. If you prefer a you tube slide show just click here.

To obtain more information on the listing please contact Nicholas de la Parte from Onyx Real Estate group at 305 345 6842.

For all your real estate marketing needs on Miami beach, Coral Gables, Pinecrest, Hollywood, Hallandale, Fort Lauderdale, and the rest of Miami Dade and Broward counties do not hesitate to contact Virtual Florida Tours at 305 331 8960.

If you are willing to increase the Internet exposure of your real estate listings contact our marketing especialists at Virtual Florida Tours. servicing Miami Beach, Coral Gables, Pinecrest, Hollywood, Hallandale, Fort Lauderdale and the rest of Miami Dade and Broward Counties. Please contact us at 305 331 8960

Saturday, May 16, 2009

Increasing Your Internet Presence

Social networking is a very important tool that will allow you to increase your presence in the Internet and to make your prospective clients understand that you are the expert in your particular field. Real Estate is a very competitive business and every day our customers are becoming savvier in the use of the Internet. This is only one of the reasons that virtual tours and network syndication are becoming so important in our time
Your goal should be to write about a topic your customer should be interested and by doing this you start increasing the number of readers that follow your blog. If your prospects get to know you they will definitively do business with you.
When you blog you are sending messages to a group of individuals that are sending messages back to you and through this interaction you become a team that is sharing their most important achievements in your field of interest.
Your list of contacts become like an introduction card allowing your contacts to communicate increase the effect that your group has on the possible customers and this becomes an ever growing process of improvement in your particular line of business.
Whatever you do you should not forget that in our line of business there is nothing more important that person to person contact. So do your blogging, but you must always visit your clients as frequently as possible.
For all your Internet marketing needs and virtual tours in the cities of Miami Beach, Coral Gables, Pinecrest, Hallandale, Fort Lauderdale and the rest of the counties of Miami Dade and Broward contact Virtual Florida Tours at 305 331 8960

Saturday, May 2, 2009

The Importance of Internet Real Estate Markeitng

We recently read an article from Midori Miller1 in a study done last year during the month of July 2008 by Yahoo white pages . According to her article during that month 23 million people bought, sold or are getting ready to buy and sell their homes using the Internet.
This should be a wake up call for those still doubting the importance of having an active presence on the Internet. Despite this reality most of our clients are struggling working extra hours during this difficult times just to meet their ends. Maintaining a blog is time consuming and requires commitment by the author to maintain his/her readers informed..
That is the reason why Virtual Florida Tours following the motto of our company "Striving for Excellence" has decided to include a blog of the property, and a High Dynamic Range panoramic view of the front of your listing with our premium tours. Our clients are already getting maximum exposure of their properties through our multiple services that include tour network syndication, Slide show video, single property web site with panoramic rider.
For all of your Internet marketing needs do not hesitate to contact Virtual Florida Tours at 305 331 8960. We serve the cities of Miami Beach, Pinecrest, Coral Gables, Hallandale, Fort Lauderdale and the rest of the counties of Miami Dade and Broward counties in Florida.
Reference:
1. Miller, Midori; http://activerain.com/blogsview/1051260/23-Million-Bought-Sold-Or-Are-Ready-To-Buy-or-Sell-Real-Estate-Searching-The-Net

Sunday, April 19, 2009

Inserting you tube videos into your blog

Today I will start giving some instructions to insert you tube videos into your blog. To do that you first need to upload your video to you tube, after that you will have to copy the embed text from your youtube video and inset it in your blog using the Html editing screen.

Once you insert your code you are done.

Sunday, April 5, 2009

Marketing Real Estate on a Down Market

What can be done in this tough market, some authors recommend the use of email newsletters to attract possible customers1, others suggest that you should subscripbe to pay per click providers and the use long tail phrases2 as a good way to catch the traffic from the Internet. Others are even more pesimistic and have only suggestions for those customers ages 62 and over. They suggest that those customer use the special options available for them to buy new houses before they sell their house3.

But no matter where you look most of the writers are recommending to make emphasis on the importance of quality service and prompt response as the most important features that need to be accomplished by a successful realtor, in the authors opinion this is the most important feature for any company whose main product is service.

Ecery one has to be concerned with their return on investment ROI. How you are going to measure your return on investment without carrying an appropriate statistics of how many leads you obtain from the different adds you place on the market.

If you decide to use a newspaper or a magazine add you are betting on 2% of the total number of subscriptions to that particular kind of advertisement product. It also reaches a limited area where that particular edition is distributed and has a life span between two days and a month.

On the other hand the National realtors association reports that more than 80% of prospects beginning their search on the Internet. So you need to associate with a marketing provider that can provide you with the highest level of presence in the Internet. From a virtual tour that can be reached from all over the world placed not only on the MLS and raltor.com but in another web page that has a rank of at least three. If you add to that a panorider with a webaddress associated with the business you are advertising the possibilities of getting your customers attention increase notably since you will be catching those customers that just pass in front of the house. Of course if you have an Internet marketing company that can also provide a full Internet syndication the possibilities of finding the right prospect for your listing increase notably.

References:
Triby, MaryEllen; “recession-marketing-dos-and-don’t’s” Retrieved from the Internet at: http://rismedia.com/2009-03-30/recession-marketing-dos-and-donts/
Mike Parke; “How a Top Agent Continues to Make the Shift to Selling More Houses Online” retrieved from the Internet at: http://rismedia.com/2009-04-02/how-a-top-agent-continues-to-make-the-shift-to-selling-more-houses-online/
5 Recommendations for Navigating Today’s Mortgage and Housing Markets Retrieved from the Internet at: http://rismedia.com/2009-04-02/5-recommendations-for-navigating-todays-mortgage-and-housing-markets/

A Beautiful Place by the Lake

Virtual Florida Tours and the Lehman Team will like to present to the market this one of the kind beautiful home by the lake in this very exclusive neighborhood of Miami City, Florida.

This home has four spacious bedrooms two bathrooms, and a big totally screned pool home. It has an excellent distribution, and is furnished with new appliances. One of its principal features is the astonishing view of the lake you and your family will enjoy.

The Living area is totally tiled and the screned pool will allow you and your guests enjoy the view without the annoyance of insects. This area is specially tailored for your private parties.

If you will like to market your home or business contact The Lehman Team these professional realtors work with Coldwell Banker at Pinecrest at 305 970 7500.

If you are seeking how to increase your presence in the Internet marketing do not hesitate to contact Virtual Florida Tours. Our family owned company specializes in Interntet marketing of real estate and business in Miami Dade and Broward Counties. We serve the cities of Miami Beach, Coral Gables, Pinecrest, Miami, Hallandale and Fort Lauderdale. Do not hesitate to contact us with all your marketing needs at Miami Dade and Broward Counties

Sunday, March 29, 2009

Using the Internet to enhance your business

Servicing our clients is a lot more than making good virtual tours for their business. Virtual tour providers also need to learn from our main customers on how to increase our presence in the Internet using the power of SEO and the content of our web page.
Parker Mike1 recommends that you need a web page that not only will be easily found when your prospect is looking for the service you are providing in the area you handle your business, but provides the customer with the information he/she requires.
According to him you need to be able to respond as fast as possible, and you need to have enough traffic to obtain the number of prospects required to give you about 75 to 80% of your business.
Mark Leswing2 emphasizes the importance of realtors blogs to increase the presence of the realtor in the Internet, and also will help him understand which tools will be the most useful in her/his line of business saving money in these technology oriented world. He emphasizes the importance of high quality service a immediate response to your clients as the most valued asset of your business.2
Virtual Florida Tours is a local business that will give you the best marketing service for your business in the area of Miami Dade and Broward counties. Our busines is supported by Real Tour Vision that allows us to have the best technology and the best service on the area, providing our customers not only with excellent virtual tours but also with tour syndication and SEO training.
We currently serve the cities of Sunny Isles Beach, Miami Beach, Pinecrest, Coral Gables, Hollywood and Fort Lauderdale.
References
1. Parker, Mike; “How One Broker Gets a 3,000% ROI on Her Internet Marketing”;retrieved from the Internet at: http://rismedia.com/2009-03-26/how-one-broker-gets-a-3000-roi-on-her-internet-marketing/
2. Lesswing, Mark; “Don’t Get Distracted - Prepare for the Rebound Now” Retrieved from the Internet at: http://rismedia.com/2009-03-11/dont-get-distracted-prepare-for-the-rebound-now/

Sunday, March 22, 2009

Real Estate Today

The intention to improve the economy started in the previous administration investing mostly in the banks to buy the bad credits these institutions had incurred in. The amount of money injected was increased enormously in recent times with no change in the attitude of the banking institutions.
Despite some reports that consider that the economy was not suffering as much as others were saying 1. The reality is that the customers are not noticing the increase in loans availability from the banks.
The real estate market has declined in recent years and the homes have lost a big amount of their selling price. This has promoted the misconception of most owners that assume that their homes are valued more than where market is actually placed.2
Therefore realtors need to start educating the owners in the real market price of their property. It is important that before a realtor accepts a listing he/she should investigate if the owner is really committed to sell.
The home needs to be staged before you even accept the building, and you need to market the home as soon as possible in the Internet using all the tools of the trade from virtual tours to a complete network syndication. A home that is correctly priced in good conditions and is advertised appropriately on the internet tends to sell three times faster than other houses that only appear in the MLS.

1. Debra Gould http://activerain.com/blogsview/963298/Beating-Back-Bad-Economic-News
2. Harney, Steve, Managing Homeowner's Expectations Broker Agent News E-Letter - Updated for Sept. 30, 2007

Saturday, March 21, 2009

The importance of the Internet in your marketing

Recently I was talking to one of my clients and he came with a question on why he should be placing his adds in the Internet.
My answer was extremely simple Return On Investment (ROI). Why we have to base our adds in ROI is very simple if you place an ad in a magazine or newspaper you invest between $200 and $100 for an add whit a life stand between 2 days and a month. To make things worse this add will only be seen in the area of circulation of that specific paper or magazine. also the Real Estate section will be seen by approximately 2% of the buyers of that specific edition.
When you place a virtual tour in the Internet you will have a full year of advertising that will reach the whole world for around $100, and if you use our marketing system we will syndicate your tour and make it even more visible to potential clients all over the world! To help you understand the importance of this we recommend a little video we developed recently
the importance of Internet advertisement was recently addressed by René Fabre in her article where did your last client came from the you can retrieve from: http://activerain.com/blogsview/991492/Where-did-your-last-client-come-from
Remember if you have any Internet marketing needs in Miami Dade and Broward Counties do not hesitate to contact us at 305 331 8960.

Sunday, March 15, 2009

Your Dream Home

Recently Virtual Florida Tours was asked to make a virtual tour for a For Sale by Owner at the Pinnacle in Sunny Isles Beach, Miami Florida. This Fabulous Condominium Building is run like a five stars hotel with all those little features that will make feel pampered as if you were royalty!
Just to mention some of the features, you have a library, a gymnasium, a club room where you can have a private party without having people at your condominium. You also will get umbrellas and towels at the beach. Your guest will receive ballet parking, you name it it's there.
A virtual tour is just the beginning of marketing a property and Leon Goldstein is marketing his properties with Virtual Florida Tours. Our company is committed to market its customers on the WEB, applying the latest technology available.
At Virtual Florida Tours we strive for excellence and we provide our clients with a complete arsenal of the best tools to syndicate their properties exposing their listings as much as possible.

Saturday, March 14, 2009

Mindframe Required for a Successful Business

Success depends to a certain measure in doing the right thing to all your customers to the point they will start commenting on how good their relationship with your company was for their business.
To do this you need to plan in advance how to deal with the different situations you might find in your particular line of business. You might think that the world is trying to get you in trouble but reality is you are setting yourself to failure if you do not have the correct plan to solve any problem.
You are experiencing your own ideas on the situation making a wall between you and your success. Pushing against your own misconceptions is not the solution you need to power yourself and do the right plan for each situation. By doing this you empower yourself to success.
For example realtors sometimes think that the most important thing they can do is to obtain listings, and they do not realize that they need a seller that is really committed to sell. It cannot be emphasized enough the importance of a correctly priced house, well staged, with acceptable conditions and the owner is willing to disclose any possible impact avoiding problems with undisclosed issues.
What you will do with a house that cannot be showed in the actual situation? You need to be sure that once you accept a listing that you market that property as good as possible.
In a tough market you will be forced to market the house in the Internet not only using the MLS and Realtor.com. If you really want to sell your listing you need to work with a virtual tour provider that can not only make professional photos of your listing, you need a provider capable of doing a complete syndication of the property to obtain the maximum exposure possible.
Virtual Florida Tours provides virtual toutrs and marketing services on the Cities of Pinecrest, Miami, Coral Gables, Miami Beach, Hallandale, Fort Lauderdale, and all of Miami Dade and Broward counties.