Sunday, March 22, 2009

Real Estate Today

The intention to improve the economy started in the previous administration investing mostly in the banks to buy the bad credits these institutions had incurred in. The amount of money injected was increased enormously in recent times with no change in the attitude of the banking institutions.
Despite some reports that consider that the economy was not suffering as much as others were saying 1. The reality is that the customers are not noticing the increase in loans availability from the banks.
The real estate market has declined in recent years and the homes have lost a big amount of their selling price. This has promoted the misconception of most owners that assume that their homes are valued more than where market is actually placed.2
Therefore realtors need to start educating the owners in the real market price of their property. It is important that before a realtor accepts a listing he/she should investigate if the owner is really committed to sell.
The home needs to be staged before you even accept the building, and you need to market the home as soon as possible in the Internet using all the tools of the trade from virtual tours to a complete network syndication. A home that is correctly priced in good conditions and is advertised appropriately on the internet tends to sell three times faster than other houses that only appear in the MLS.

1. Debra Gould http://activerain.com/blogsview/963298/Beating-Back-Bad-Economic-News
2. Harney, Steve, Managing Homeowner's Expectations Broker Agent News E-Letter - Updated for Sept. 30, 2007

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