Optimize your web page

This will be the first part in a series on how to enhance your business using Google’s many tools and gadgets. Today we are going to talk about adding your business to Google Maps.
http://maps.google.com is a program that allows users to search for business listings, get driving directions, add real estate for sale (which will be the focus of our next article), and much, much more. The ease and handiness of Google maps allows you to type in a simple search term such as “traverse city virtual tour company”, and Google will bring up a list of companies with their information and their exact location on the map.
To optimize your business using Google the first thing you will want to do is to verify your site with Google. You can do so by logging in to your Google account via: Google Webmaster.
Make sure to take advantage of the opportunity to provide details about your business to Google and potential customers for that matter. This consists of:
Required Information - All your basic information such as your company name and description, address and phone number. Users (aka: potential clients) will be able to view this, so check for errors and make sure to peak their interest! For the best SEO be sure your company name and company description contains priority keywords that you want your business to be found under.

Hours & Payment - Add hours of operation and forms of payment you accept.

Photos - A newer feature recently added by Google. This allows businesses to upload 10 photos to their profile. Showcase those panoramas!

Custom Attributes - Be as descriptive as you want. You can add all kinds of custom attributes to your business. I suggest an “areas served” and a “schedule a tour” section.

Reviews - Now anyone can log in and post a review next to a business listing, but Google also incorporates reviews from a variety of other online sites.

Coupons - Google Maps also has the ability for your business to feature coupons. What better way to showcase your virtual tour company?
Google Maps demonstrates how the presence of local search is continuing to expand online, offering user’s instant access to business contact information, maps, directions, reviews, photos, and so much more than traditional directories have been able to offer. Even if you do not have a website or work out of your home your virtual tour company can still take advantage of this fantastic way to optimize your business.