What can be done in this tough market, some authors recommend the use of email newsletters to attract possible customers1, others suggest that you should subscripbe to pay per click providers and the use long tail phrases2 as a good way to catch the traffic from the Internet. Others are even more pesimistic and have only suggestions for those customers ages 62 and over. They suggest that those customer use the special options available for them to buy new houses before they sell their house3.
But no matter where you look most of the writers are recommending to make emphasis on the importance of quality service and prompt response as the most important features that need to be accomplished by a successful realtor, in the authors opinion this is the most important feature for any company whose main product is service.
Ecery one has to be concerned with their return on investment ROI. How you are going to measure your return on investment without carrying an appropriate statistics of how many leads you obtain from the different adds you place on the market.
If you decide to use a newspaper or a magazine add you are betting on 2% of the total number of subscriptions to that particular kind of advertisement product. It also reaches a limited area where that particular edition is distributed and has a life span between two days and a month.
On the other hand the National realtors association reports that more than 80% of prospects beginning their search on the Internet. So you need to associate with a marketing provider that can provide you with the highest level of presence in the Internet. From a virtual tour that can be reached from all over the world placed not only on the MLS and raltor.com but in another web page that has a rank of at least three. If you add to that a panorider with a webaddress associated with the business you are advertising the possibilities of getting your customers attention increase notably since you will be catching those customers that just pass in front of the house. Of course if you have an Internet marketing company that can also provide a full Internet syndication the possibilities of finding the right prospect for your listing increase notably.
References:
Triby, MaryEllen; “recession-marketing-dos-and-don’t’s” Retrieved from the Internet at: http://rismedia.com/2009-03-30/recession-marketing-dos-and-donts/
Mike Parke; “How a Top Agent Continues to Make the Shift to Selling More Houses Online” retrieved from the Internet at: http://rismedia.com/2009-04-02/how-a-top-agent-continues-to-make-the-shift-to-selling-more-houses-online/
5 Recommendations for Navigating Today’s Mortgage and Housing Markets Retrieved from the Internet at: http://rismedia.com/2009-04-02/5-recommendations-for-navigating-todays-mortgage-and-housing-markets/
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This article is very timely and relevant. As I quote Cameron Muir, an economist, "Home sales are unlikely to fall much further..That being said we expect home sales not to decline much further."
But it's never too late, with the right business plan set up, it will lead to valuable outcome. This is what most counselors would give as an advise.
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