How can I increase the results of advertising?

“I know that half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - P.T. Barnum
In other ways, if I invested 100 dollars on an add in a magazine or newspaper I should expect:
1. that 4 out of one hundred readers will open the section where my add is.
2. Hope tha at least one out of all the readres call me.

But how can I make my presence more effective on the Internet?
Here are some recommendations from the experts on how to obtain a better return from your hard earned money. The following is an excerpt from

•Melani Broman Broker Agent News E-Letter 12/ 2005

•1. Branding yourself by ensuring that you meet customer needs in a way that is different from your competition. Ask to yourself: Do customers really see me as different from my competitors? Use your website to differentiate yourself. You can do this by providing reports and local resources that will allow you to become the local expert.
•2. The top reason consumers visit real estate websites is to SEE LISTINGS. Do not fall for a common mistake in multiple websites displaying the whole MLS, You need to include advanced home search functions on your website. that way you are separating your home search function from other agents? Get IDX, provide free home updates via email, add rich media virtual tours and take advantage of the many enhanced mapping capabilities on the market.
•3. Understanding and selecting the most effective keywords that potential visitors are using to arrive at your website is essential to optimize your Internet investment. Use tools like WordTracker and prepare your list of keywords. Remember the importance of keyword prominence and place your keyword phrases early in the body text of the page. Try to craft the beginning text so that it is appropriate to be used as a description of your site. Using techniques such as these will increase your chances of being ranked in the top search engines, thus increasing the number of visits to your site.
•4. Measure Link Popularity. Measure and monitor with tools like MarketLeap. Link Popularity refers to the quality and the quantity of external links to your website and it is one of the most important criteria used by the search engines to determine your site's ranking. The benefits of increasing your site's Link Popularity are:
a.Improved search engine rankings, particularly on Google, Yahoo and MSN.
b.Direct increase in traffic via links from other websites. Ask for reciprocal links through your business network. Real Estate is largely based on building a strong referral network, which will help you grow your business.
•Warning: Enhancing your Link Popularity through reciprocal links is an important traffic building strategy, but it is not a quick fix. It may take two months or longer to see the effect of your new incoming links on your search engine rankings.

if you want our specialist to stusy your webpage and recommend you how you can increase the traffic to yur webpage? Contanct us at duquegl@virtualfloridarealtours.com or place a comment to this blog.

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