Is your glass half full or half empty?

Hanley Wood has made an excellent economic study on how difficult is the situation on the real estate market; She is playing with the ghost of inflation and flagging the banner of doom. I will admit that the situation is not precisely the most favorable but when she is looking at her glass and saying that it is half empty. At the same time multiple realtors around the country are excelling in this market and even though the sales market did declined 2.6% this implied that 4,733,000 houses changed their owner in that month.

So, what are the successful real estate agents doing? They are increasing their presence in the Internet and in their farm areas. They are showing their customers that they are not only the more knowledgeable person in their market they are widening their possible clientele since they are using new techniques like virtual tours.

When a realtor uses virtual tours he/she goes one step further in the International market. Now not only the realtors and clients on their city can have an access to their listings. The use of the Internet allows everyone to reach you and your velocity on responding to your clients will ensure your share of the market.

If you are still not convinced that the glass is half full just think of this 0.01% of the houses sold in June represent 47.3 houses. My very modest opinion is that we can fight for at least one of these 47 houses with teeth and claws. To do this you need to apply all the new technologies available to increase our presence in the Internet, we also need to have automatic systems allowing us to respond to the prospects as soon as possible. You should also not forget the ranking of your page on the Internet. Increasing the SEO of your page is a must.



Reference: Wood, Hanley; "Housing Market Key Indicator Alert - Aug. 21" retrieved from the Internet at: http://brokeragentpro.com/viewArticle.html?ArticleID=1515