Tuesday, August 21, 2007

Your cheapest and more effective marketing tool

The importance of becoming a good listener
1. Good listeners use their thought speed to advantage. They constantly apply their spare thinking to what is being said:

a. Are the speaker’s facts accurate?
b. Do they come from an unprejudiced source?
c. What are the speaker’s motives?
d. What has the speaker left out?
e. Is the speaker dealing in facts or inferences?
f. Am I getting the full picture or only what will prove the speaker’s point?

2. Good listeners try to find something interesting in what is being said, something that can be used to help create a new idea or solution or be used in some other way.

a. What is the speaker saying that I need to know?
b. Is that really a practical idea?
c. Is the speaker reporting anything I don’t know?

3. Good listeners avoid getting too excited about a speaker’s point until they are certain they have heard it through and understand it.

4. Good listeners concentrate and instinctively fight distraction. They close a door, turn off the radio and interrupt only when it is necessary to clear up one point before proceeding to another.

5. Good listeners focus their attention on a central idea or theme. This helps them to remember the facts cited.

6. Good listeners restate and summarize the speaker’s point of view. They also look into the speaker’s face and maintain eye contact.

7. Good listeners enable the speaker to express what the speaker has in mind and thus make the speaker more able to give listeners the information they need.

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