How much money they are you investing on different forms of advertisement.
Classified ads cost A LOT on a per-day breakdown (like usually $100 for 3 days of local advertising) or $200 for a weekend at the Herald, then break it down to cost per day vs.a virtual tour could cost a maximum of $120 and it will offer you 365 days of Internet exposure so your cost per day is only $0.32 and you addis being showed worldwide. Tours can also work as lead generators for people looking to sell a house.. ‘uh, hun look what this guy does for his seller.. maybe we should use that realtor…” a classified ad CANT do that. No one looks at a classified ad and says, WOW that’s awesome marketing… so make it their choice.. “for the cost of little more than one day classified ad I can market your property on multiple websites including your local MLS, www.realtor.com, www.move.com, www.homeadvisor.com, www.homestore.com, www.AOLanywhere.com, www.digitalcity.com, www.netscape.com, www.monstermoving.com, www.excite.com, www.thehawaiichannel.com, www.theindychannel.com, www.thejacksonchannel.com, www.news4jax.com, www.thekansascitychannel.com, www.nbc4.tv, www.thelouisvillechannel.com, www.themilwaukeechannel.com, www.theksbwchannel.com, www.theneworleanschannel.com, www.newsnet5.com, www.wnbc.com, www.channeloklahoma.com, www.theomahachannel.com, www.wesh.com, www.nbc10.com, www.thepittsburghchannel.com, www.thechamplainchannel.com, www.turnto10.com, www.thekcrachannel.com, www.10news.com, www.moretv32.com, www.wpbfnews.com, www.clickondetroit.com, www.local10.com, www.nbc6.net, www.wsbtv.com, www.wsbtv.com, www.wsoctv.com, www.whiotv.com, www.kfoxtv.com, www.ktvu.com, www.wjactv.com, www.wftv.com, www.foxreno.com, www.wtov9.com.
Think for a while. How much money are you wasting by using real estate books WITHOUT a virtual tour. The RE book can cost $200-$500 or more per page and only have a shelf-life of a month or so depending on publication and area. If they use these really expensive ads as lead generators for a VIRTUAL tour website, then they can keep interested actively shopping buyers involved on their VIRTUAL tour website. You know that the last NAR research showed that buyers shop from 8-12 weeks before they make the decision to buy.. Are you using your marketing dollars effectively?
Isn’t it MORE WISELY to appeal to buyers in all phases of the active ‘shopping process’?
If you want more information please do not hesitate to call us at (305) 331 8960 or visit our web page at http://virtualfloridaraltours.com
Sunday, July 29, 2007
Testimonials
Dear Gabriel,
This is a long overdue letter of thanks for your contribution to my success in Real Estate.
I am always looking for new and better methods of marketing my listings and when I decided to join the believers of the virtual tours, I did an extensive and careful research that took me to your company.
I chose you amongst many and I am glad I did. The Internet exposure through my virtual tours has brought me response from Buyers and praise from Sellers and that sums up to success.
Zizi Careaga, CRS
Coldwell Banker
305 378 5058 x283
Our virtual tours are a necessary function in our sales. It allows our clients to see our model units with out leaving the comfort of their home or office. Virtual Florida Tours has been the perfect fit for our needs. They offer a quality virtual tour, responsive service and affordability; thank you Gabriel, for such a great job.
Chris PerezVice President of Sales Coordination
ACGG Development Group
305.665.1250 O.
305.725.8913 M.
"Great service, very professional, I'll use it again and recomend it"Gabriela CapurroSelect Properties of America Inc.RealtorOutstanding professional service! Virtual Florida Real Tours has been key in my listing presentations and a great tool to set it aside from others offering potential buyers an upfront unveiling of the property they're interested in saving time and bringing real buyers to the seller. Keep up the GREAT work Gabriel! You've definitely become a keeper for me!
Yisel Duque, Realtor
Centurion Professional Realty
305.216.74569
Virtual Tours are a really necessary tool for any realtor who wants to provide the seller with the best possible advertising trying to capture the biggest amount of prospect buyers in the local, national or international market.
Vivian Duque
Centurion Professional Realty
Realtor & Mortgage Broker
305 436 8818
''The Real Tour Vision marketing system has added a new, dynamic dimension to our marketing program, as well as drastically reduced our traditional marketing expenses. Real Tour Vision has helped streamline company transactions through promoting in-house ancillary business (increasing our company’s bottom-line!) and is used to recruit tech-savvy agents.''Bob GarrowGarrow-Loftis/GMAC Real Estate
''Virtual touring saves time, money and professionally presents the property to the most prospects.''Bob BrickRE/MAX Bayshore Properties, LtdIf you want more information about virtual tours please contact us at 305 331 8960 or at our web page http://www.virtualfloridarealtours.com/
This is a long overdue letter of thanks for your contribution to my success in Real Estate.
I am always looking for new and better methods of marketing my listings and when I decided to join the believers of the virtual tours, I did an extensive and careful research that took me to your company.
I chose you amongst many and I am glad I did. The Internet exposure through my virtual tours has brought me response from Buyers and praise from Sellers and that sums up to success.
Zizi Careaga, CRS
Coldwell Banker
305 378 5058 x283
Our virtual tours are a necessary function in our sales. It allows our clients to see our model units with out leaving the comfort of their home or office. Virtual Florida Tours has been the perfect fit for our needs. They offer a quality virtual tour, responsive service and affordability; thank you Gabriel, for such a great job.
Chris PerezVice President of Sales Coordination
ACGG Development Group
305.665.1250 O.
305.725.8913 M.
"Great service, very professional, I'll use it again and recomend it"Gabriela CapurroSelect Properties of America Inc.RealtorOutstanding professional service! Virtual Florida Real Tours has been key in my listing presentations and a great tool to set it aside from others offering potential buyers an upfront unveiling of the property they're interested in saving time and bringing real buyers to the seller. Keep up the GREAT work Gabriel! You've definitely become a keeper for me!
Yisel Duque, Realtor
Centurion Professional Realty
305.216.74569
Virtual Tours are a really necessary tool for any realtor who wants to provide the seller with the best possible advertising trying to capture the biggest amount of prospect buyers in the local, national or international market.
Vivian Duque
Centurion Professional Realty
Realtor & Mortgage Broker
305 436 8818
''The Real Tour Vision marketing system has added a new, dynamic dimension to our marketing program, as well as drastically reduced our traditional marketing expenses. Real Tour Vision has helped streamline company transactions through promoting in-house ancillary business (increasing our company’s bottom-line!) and is used to recruit tech-savvy agents.''Bob GarrowGarrow-Loftis/GMAC Real Estate
''Virtual touring saves time, money and professionally presents the property to the most prospects.''Bob BrickRE/MAX Bayshore Properties, LtdIf you want more information about virtual tours please contact us at 305 331 8960 or at our web page http://www.virtualfloridarealtours.com/
Saturday, July 28, 2007
Tips for selling in a buyer’s Market
Proper pricing really is simple, it's just not easy. Gordon Gecko told us," greed is good". But, a house is only worth what someone is willing to pay.
Bob Corcoran recommends the following seven steps to get you listings sold
1. Price it right. In a buyers' market, it's all about price. And being overpriced is the number one reason why listings linger. Paul Pastore even recommends placing it 10% below market value.
2. Build impeccable lead generation and management systems. This is a close second to being overpriced as to why listings gather dust out there on the market. A lack of leads and leaving leads on the table (or stuck in voice mail, or lost in cyber space or just plain being ignored) are recipes for a stalled real estate business. You need to be able to respond as soon as possible to your prospective clients.
3. Boost your co-op commission. Yes, other Realtors are an obvious source of buyers, and you need all the help you can get in this market.
4. Stage it properly. Start the staging process with professional photography. What do you think goes through the buyers' minds when they see a mediocre photo? Or even worth you paid for a Virtual Tour that takes weeks to be scheduled and ends with walls that come towards you, or the walls look as if everything was inclined, or you have to get out of the view window to select another part of the house.
Here is some information about what buyers think help them make a decision and buy their house.
Property Virtual Interactive Neighborhood
Information Photos Information Tour Maps Information
Useful 96 96 90 80 80
Not Useful 2 2 5 9 12
Not Used 2 2 5 11 8
Just think for a while: how can you pack all this information in only one place.
Visit to Homestead
5. Polish your listing presentation. Start your listing presentation by educating sellers on the buyers market. And then pop this question: Do you want to lead the market or follow the market? You are the one letting the seller know which is the price at which the house can be sold!
6. Prospect around the neighborhood where you've just listed. This may not sound creative but you'd be surprised how many Realtors don't do it anymore. Don't forget the basics
7. Auction the home. Yes, this sounds drastic, but if you want to really lasso some buyers, this is clearly one way to do it. I really don’t know about this one but Corcoran says it could be worth trying it.
References:
Pastore, Paul, The 10 percent Solution,downloaded from:Broker Agent News E-Letter, Updated for July 29, 2007
Corcoran, Bob, Seven Creative Ways to Get Your Listings Sold,downloaded from: Broker Agent News E-Letter,- Updated for July 29, 2007
Bob Corcoran recommends the following seven steps to get you listings sold
1. Price it right. In a buyers' market, it's all about price. And being overpriced is the number one reason why listings linger. Paul Pastore even recommends placing it 10% below market value.
2. Build impeccable lead generation and management systems. This is a close second to being overpriced as to why listings gather dust out there on the market. A lack of leads and leaving leads on the table (or stuck in voice mail, or lost in cyber space or just plain being ignored) are recipes for a stalled real estate business. You need to be able to respond as soon as possible to your prospective clients.
3. Boost your co-op commission. Yes, other Realtors are an obvious source of buyers, and you need all the help you can get in this market.
4. Stage it properly. Start the staging process with professional photography. What do you think goes through the buyers' minds when they see a mediocre photo? Or even worth you paid for a Virtual Tour that takes weeks to be scheduled and ends with walls that come towards you, or the walls look as if everything was inclined, or you have to get out of the view window to select another part of the house.
Here is some information about what buyers think help them make a decision and buy their house.
Property Virtual Interactive Neighborhood
Information Photos Information Tour Maps Information
Useful 96 96 90 80 80
Not Useful 2 2 5 9 12
Not Used 2 2 5 11 8
Just think for a while: how can you pack all this information in only one place.
Visit to Homestead
5. Polish your listing presentation. Start your listing presentation by educating sellers on the buyers market. And then pop this question: Do you want to lead the market or follow the market? You are the one letting the seller know which is the price at which the house can be sold!
6. Prospect around the neighborhood where you've just listed. This may not sound creative but you'd be surprised how many Realtors don't do it anymore. Don't forget the basics
7. Auction the home. Yes, this sounds drastic, but if you want to really lasso some buyers, this is clearly one way to do it. I really don’t know about this one but Corcoran says it could be worth trying it.
References:
Pastore, Paul, The 10 percent Solution,downloaded from:Broker Agent News E-Letter, Updated for July 29, 2007
Corcoran, Bob, Seven Creative Ways to Get Your Listings Sold,downloaded from: Broker Agent News E-Letter,- Updated for July 29, 2007
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