Marketing Real Estate on a Down Market

What can be done in this tough market, some authors recommend the use of email newsletters to attract possible customers1, others suggest that you should subscripbe to pay per click providers and the use long tail phrases2 as a good way to catch the traffic from the Internet. Others are even more pesimistic and have only suggestions for those customers ages 62 and over. They suggest that those customer use the special options available for them to buy new houses before they sell their house3.

But no matter where you look most of the writers are recommending to make emphasis on the importance of quality service and prompt response as the most important features that need to be accomplished by a successful realtor, in the authors opinion this is the most important feature for any company whose main product is service.

Ecery one has to be concerned with their return on investment ROI. How you are going to measure your return on investment without carrying an appropriate statistics of how many leads you obtain from the different adds you place on the market.

If you decide to use a newspaper or a magazine add you are betting on 2% of the total number of subscriptions to that particular kind of advertisement product. It also reaches a limited area where that particular edition is distributed and has a life span between two days and a month.

On the other hand the National realtors association reports that more than 80% of prospects beginning their search on the Internet. So you need to associate with a marketing provider that can provide you with the highest level of presence in the Internet. From a virtual tour that can be reached from all over the world placed not only on the MLS and raltor.com but in another web page that has a rank of at least three. If you add to that a panorider with a webaddress associated with the business you are advertising the possibilities of getting your customers attention increase notably since you will be catching those customers that just pass in front of the house. Of course if you have an Internet marketing company that can also provide a full Internet syndication the possibilities of finding the right prospect for your listing increase notably.

References:
Triby, MaryEllen; “recession-marketing-dos-and-don’t’s” Retrieved from the Internet at: http://rismedia.com/2009-03-30/recession-marketing-dos-and-donts/
Mike Parke; “How a Top Agent Continues to Make the Shift to Selling More Houses Online” retrieved from the Internet at: http://rismedia.com/2009-04-02/how-a-top-agent-continues-to-make-the-shift-to-selling-more-houses-online/
5 Recommendations for Navigating Today’s Mortgage and Housing Markets Retrieved from the Internet at: http://rismedia.com/2009-04-02/5-recommendations-for-navigating-todays-mortgage-and-housing-markets/

A Beautiful Place by the Lake

Virtual Florida Tours and the Lehman Team will like to present to the market this one of the kind beautiful home by the lake in this very exclusive neighborhood of Miami City, Florida.

This home has four spacious bedrooms two bathrooms, and a big totally screned pool home. It has an excellent distribution, and is furnished with new appliances. One of its principal features is the astonishing view of the lake you and your family will enjoy.

The Living area is totally tiled and the screned pool will allow you and your guests enjoy the view without the annoyance of insects. This area is specially tailored for your private parties.

If you will like to market your home or business contact The Lehman Team these professional realtors work with Coldwell Banker at Pinecrest at 305 970 7500.

If you are seeking how to increase your presence in the Internet marketing do not hesitate to contact Virtual Florida Tours. Our family owned company specializes in Interntet marketing of real estate and business in Miami Dade and Broward Counties. We serve the cities of Miami Beach, Coral Gables, Pinecrest, Miami, Hallandale and Fort Lauderdale. Do not hesitate to contact us with all your marketing needs at Miami Dade and Broward Counties

Using the Internet to enhance your business

Servicing our clients is a lot more than making good virtual tours for their business. Virtual tour providers also need to learn from our main customers on how to increase our presence in the Internet using the power of SEO and the content of our web page.
Parker Mike1 recommends that you need a web page that not only will be easily found when your prospect is looking for the service you are providing in the area you handle your business, but provides the customer with the information he/she requires.
According to him you need to be able to respond as fast as possible, and you need to have enough traffic to obtain the number of prospects required to give you about 75 to 80% of your business.
Mark Leswing2 emphasizes the importance of realtors blogs to increase the presence of the realtor in the Internet, and also will help him understand which tools will be the most useful in her/his line of business saving money in these technology oriented world. He emphasizes the importance of high quality service a immediate response to your clients as the most valued asset of your business.2
Virtual Florida Tours is a local business that will give you the best marketing service for your business in the area of Miami Dade and Broward counties. Our busines is supported by Real Tour Vision that allows us to have the best technology and the best service on the area, providing our customers not only with excellent virtual tours but also with tour syndication and SEO training.
We currently serve the cities of Sunny Isles Beach, Miami Beach, Pinecrest, Coral Gables, Hollywood and Fort Lauderdale.
References
1. Parker, Mike; “How One Broker Gets a 3,000% ROI on Her Internet Marketing”;retrieved from the Internet at: http://rismedia.com/2009-03-26/how-one-broker-gets-a-3000-roi-on-her-internet-marketing/
2. Lesswing, Mark; “Don’t Get Distracted - Prepare for the Rebound Now” Retrieved from the Internet at: http://rismedia.com/2009-03-11/dont-get-distracted-prepare-for-the-rebound-now/

Real Estate Today

The intention to improve the economy started in the previous administration investing mostly in the banks to buy the bad credits these institutions had incurred in. The amount of money injected was increased enormously in recent times with no change in the attitude of the banking institutions.
Despite some reports that consider that the economy was not suffering as much as others were saying 1. The reality is that the customers are not noticing the increase in loans availability from the banks.
The real estate market has declined in recent years and the homes have lost a big amount of their selling price. This has promoted the misconception of most owners that assume that their homes are valued more than where market is actually placed.2
Therefore realtors need to start educating the owners in the real market price of their property. It is important that before a realtor accepts a listing he/she should investigate if the owner is really committed to sell.
The home needs to be staged before you even accept the building, and you need to market the home as soon as possible in the Internet using all the tools of the trade from virtual tours to a complete network syndication. A home that is correctly priced in good conditions and is advertised appropriately on the internet tends to sell three times faster than other houses that only appear in the MLS.

1. Debra Gould http://activerain.com/blogsview/963298/Beating-Back-Bad-Economic-News
2. Harney, Steve, Managing Homeowner's Expectations Broker Agent News E-Letter - Updated for Sept. 30, 2007

The importance of the Internet in your marketing

Recently I was talking to one of my clients and he came with a question on why he should be placing his adds in the Internet.
My answer was extremely simple Return On Investment (ROI). Why we have to base our adds in ROI is very simple if you place an ad in a magazine or newspaper you invest between $200 and $100 for an add whit a life stand between 2 days and a month. To make things worse this add will only be seen in the area of circulation of that specific paper or magazine. also the Real Estate section will be seen by approximately 2% of the buyers of that specific edition.
When you place a virtual tour in the Internet you will have a full year of advertising that will reach the whole world for around $100, and if you use our marketing system we will syndicate your tour and make it even more visible to potential clients all over the world! To help you understand the importance of this we recommend a little video we developed recently
the importance of Internet advertisement was recently addressed by René Fabre in her article where did your last client came from the you can retrieve from: http://activerain.com/blogsview/991492/Where-did-your-last-client-come-from
Remember if you have any Internet marketing needs in Miami Dade and Broward Counties do not hesitate to contact us at 305 331 8960.

Your Dream Home

Recently Virtual Florida Tours was asked to make a virtual tour for a For Sale by Owner at the Pinnacle in Sunny Isles Beach, Miami Florida. This Fabulous Condominium Building is run like a five stars hotel with all those little features that will make feel pampered as if you were royalty!
Just to mention some of the features, you have a library, a gymnasium, a club room where you can have a private party without having people at your condominium. You also will get umbrellas and towels at the beach. Your guest will receive ballet parking, you name it it's there.
A virtual tour is just the beginning of marketing a property and Leon Goldstein is marketing his properties with Virtual Florida Tours. Our company is committed to market its customers on the WEB, applying the latest technology available.
At Virtual Florida Tours we strive for excellence and we provide our clients with a complete arsenal of the best tools to syndicate their properties exposing their listings as much as possible.

Mindframe Required for a Successful Business

Success depends to a certain measure in doing the right thing to all your customers to the point they will start commenting on how good their relationship with your company was for their business.
To do this you need to plan in advance how to deal with the different situations you might find in your particular line of business. You might think that the world is trying to get you in trouble but reality is you are setting yourself to failure if you do not have the correct plan to solve any problem.
You are experiencing your own ideas on the situation making a wall between you and your success. Pushing against your own misconceptions is not the solution you need to power yourself and do the right plan for each situation. By doing this you empower yourself to success.
For example realtors sometimes think that the most important thing they can do is to obtain listings, and they do not realize that they need a seller that is really committed to sell. It cannot be emphasized enough the importance of a correctly priced house, well staged, with acceptable conditions and the owner is willing to disclose any possible impact avoiding problems with undisclosed issues.
What you will do with a house that cannot be showed in the actual situation? You need to be sure that once you accept a listing that you market that property as good as possible.
In a tough market you will be forced to market the house in the Internet not only using the MLS and Realtor.com. If you really want to sell your listing you need to work with a virtual tour provider that can not only make professional photos of your listing, you need a provider capable of doing a complete syndication of the property to obtain the maximum exposure possible.
Virtual Florida Tours provides virtual toutrs and marketing services on the Cities of Pinecrest, Miami, Coral Gables, Miami Beach, Hallandale, Fort Lauderdale, and all of Miami Dade and Broward counties.