Servicing our clients is a lot more than making good virtual tours for their business. Virtual tour providers also need to learn from our main customers on how to increase our presence in the Internet using the power of SEO and the content of our web page.
Parker Mike1 recommends that you need a web page that not only will be easily found when your prospect is looking for the service you are providing in the area you handle your business, but provides the customer with the information he/she requires.
According to him you need to be able to respond as fast as possible, and you need to have enough traffic to obtain the number of prospects required to give you about 75 to 80% of your business.
Mark Leswing2 emphasizes the importance of realtors blogs to increase the presence of the realtor in the Internet, and also will help him understand which tools will be the most useful in her/his line of business saving money in these technology oriented world. He emphasizes the importance of high quality service a immediate response to your clients as the most valued asset of your business.2
Virtual Florida Tours is a local business that will give you the best marketing service for your business in the area of Miami Dade and Broward counties. Our busines is supported by Real Tour Vision that allows us to have the best technology and the best service on the area, providing our customers not only with excellent virtual tours but also with tour syndication and SEO training.
We currently serve the cities of Sunny Isles Beach, Miami Beach, Pinecrest, Coral Gables, Hollywood and Fort Lauderdale.
References
1. Parker, Mike; “How One Broker Gets a 3,000% ROI on Her Internet Marketing”;retrieved from the Internet at: http://rismedia.com/2009-03-26/how-one-broker-gets-a-3000-roi-on-her-internet-marketing/
2. Lesswing, Mark; “Don’t Get Distracted - Prepare for the Rebound Now” Retrieved from the Internet at: http://rismedia.com/2009-03-11/dont-get-distracted-prepare-for-the-rebound-now/
Showing posts with label "Internet marketing". Show all posts
Showing posts with label "Internet marketing". Show all posts
Sunday, March 29, 2009
Tuesday, August 21, 2007
Your cheapest and more effective marketing tool
The importance of becoming a good listener
1. Good listeners use their thought speed to advantage. They constantly apply their spare thinking to what is being said:
a. Are the speaker’s facts accurate?
b. Do they come from an unprejudiced source?
c. What are the speaker’s motives?
d. What has the speaker left out?
e. Is the speaker dealing in facts or inferences?
f. Am I getting the full picture or only what will prove the speaker’s point?
2. Good listeners try to find something interesting in what is being said, something that can be used to help create a new idea or solution or be used in some other way.
a. What is the speaker saying that I need to know?
b. Is that really a practical idea?
c. Is the speaker reporting anything I don’t know?
3. Good listeners avoid getting too excited about a speaker’s point until they are certain they have heard it through and understand it.
4. Good listeners concentrate and instinctively fight distraction. They close a door, turn off the radio and interrupt only when it is necessary to clear up one point before proceeding to another.
5. Good listeners focus their attention on a central idea or theme. This helps them to remember the facts cited.
6. Good listeners restate and summarize the speaker’s point of view. They also look into the speaker’s face and maintain eye contact.
7. Good listeners enable the speaker to express what the speaker has in mind and thus make the speaker more able to give listeners the information they need.
1. Good listeners use their thought speed to advantage. They constantly apply their spare thinking to what is being said:
a. Are the speaker’s facts accurate?
b. Do they come from an unprejudiced source?
c. What are the speaker’s motives?
d. What has the speaker left out?
e. Is the speaker dealing in facts or inferences?
f. Am I getting the full picture or only what will prove the speaker’s point?
2. Good listeners try to find something interesting in what is being said, something that can be used to help create a new idea or solution or be used in some other way.
a. What is the speaker saying that I need to know?
b. Is that really a practical idea?
c. Is the speaker reporting anything I don’t know?
3. Good listeners avoid getting too excited about a speaker’s point until they are certain they have heard it through and understand it.
4. Good listeners concentrate and instinctively fight distraction. They close a door, turn off the radio and interrupt only when it is necessary to clear up one point before proceeding to another.
5. Good listeners focus their attention on a central idea or theme. This helps them to remember the facts cited.
6. Good listeners restate and summarize the speaker’s point of view. They also look into the speaker’s face and maintain eye contact.
7. Good listeners enable the speaker to express what the speaker has in mind and thus make the speaker more able to give listeners the information they need.
Monday, August 20, 2007
Importance of Search Engine Optimization
Post quest technologies recently published this article that I am just making available to you.
So, would you like to know more about search engine optimization (SEO)?
Not sure? Not sure you should even care?
Well, let me ask you this: when someone searches for homes in your area on the Internet, would you like your website to be the first result to show up? In a nutshell, would you like to drive more traffic to your website?
If so, then this post is for you. Furthermore…
In a recent post I wrote an extensive article about creating a real estate marketing plan and…just recently realized that I failed to mention SEO in the web marketing portion.
Here’s why SEO is important to you and your website and SHOULD NOT be a strategy left out of your marketing plan:
In 2005 the NAR reports that nearly eight out of ten home buyers start their home search online. More importantly, as noted in an earlier study, 76% percent of people used the first agent they contacted.
That means if you can be the top agent on Google for home searches in your area, then you’ll hog all the business. Which means a lot in our 2007 belt tightening market.
Before you get started, however, the first thing you need to decide is whether you or somebody else is going to optimize your site.
You might be the type who likes to tinker with your website or you might be someone who doesn’t. If you don’t, then choose a seo company or consultant. (I don’t have any recommendations at the moment, so you’re on your own.)
After that, get to work…and keep some of these the following ideas in mind as you pursue your seo marketing strategy.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. Cool, not-to-be-missed heat map stuff.
However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. You make the decision, but my feeling is that every agent website should be optimized. This article is just to make you aware of those OTHER things, like viral marketing, out there to drive traffic to your site.
A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and, most importantly, improving a site’s conversion rate.
SEO also should, obviously, generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. That’s why SEO should be one strategy among many that drives traffic to your site.
In addition to paid search listings, websites also often receive search traffic from free, so-called organic listings. These visitors are obviously no problem, except that you can’t count on them as a sustainable strategy, since organic listings can change without notice.
According to notable technologist Jakob Nielsen, website operators should liberate themselves from dependence on search engine traffic because of this fact. That is, don’t put all your eggs in one basket.
And remember this: three or four months down the road, when you’ve got some mileage on your seo strategy, let me know how you are doing. Okay?
Here’s to your SEO success!
ref: Postquest technologies
So, would you like to know more about search engine optimization (SEO)?
Not sure? Not sure you should even care?
Well, let me ask you this: when someone searches for homes in your area on the Internet, would you like your website to be the first result to show up? In a nutshell, would you like to drive more traffic to your website?
If so, then this post is for you. Furthermore…
In a recent post I wrote an extensive article about creating a real estate marketing plan and…just recently realized that I failed to mention SEO in the web marketing portion.
Here’s why SEO is important to you and your website and SHOULD NOT be a strategy left out of your marketing plan:
In 2005 the NAR reports that nearly eight out of ten home buyers start their home search online. More importantly, as noted in an earlier study, 76% percent of people used the first agent they contacted.
That means if you can be the top agent on Google for home searches in your area, then you’ll hog all the business. Which means a lot in our 2007 belt tightening market.
Before you get started, however, the first thing you need to decide is whether you or somebody else is going to optimize your site.
You might be the type who likes to tinker with your website or you might be someone who doesn’t. If you don’t, then choose a seo company or consultant. (I don’t have any recommendations at the moment, so you’re on your own.)
After that, get to work…and keep some of these the following ideas in mind as you pursue your seo marketing strategy.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. Cool, not-to-be-missed heat map stuff.
However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. You make the decision, but my feeling is that every agent website should be optimized. This article is just to make you aware of those OTHER things, like viral marketing, out there to drive traffic to your site.
A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and, most importantly, improving a site’s conversion rate.
SEO also should, obviously, generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. That’s why SEO should be one strategy among many that drives traffic to your site.
In addition to paid search listings, websites also often receive search traffic from free, so-called organic listings. These visitors are obviously no problem, except that you can’t count on them as a sustainable strategy, since organic listings can change without notice.
According to notable technologist Jakob Nielsen, website operators should liberate themselves from dependence on search engine traffic because of this fact. That is, don’t put all your eggs in one basket.
And remember this: three or four months down the road, when you’ve got some mileage on your seo strategy, let me know how you are doing. Okay?
Here’s to your SEO success!
ref: Postquest technologies
Wednesday, August 1, 2007
How to make your online presence more effective?
Due to the trend of consumers starting all their research for houses on the Internet it is a must to have an effective Internet presence.
You should make emphasis on the specific information of your neighborhood, the real state trends, developments and HOA. Include any information that makes your neighborhood unique. DO NOT try to match regional or national websites this is tempting but it is a bad idea. Focus on being local that is your advantage.
Focus in no more that three key areas and do them well. If you do sellers your webpage should include information on recent sales, remodeling tips and home valuation services. Make your site the best place for consumers in you target area. Make emphasis on these three areas in the front page of your website and how exceptional quality of information they will find there.
DO NOT hide information remember consumers are in oyur site seeking for information they are not there to know you. Share the data and you will give them a sense of reciprocity this will make the consumer more willing to engage you and trust your motives, therefore they will be more willingly to share their information when asked.
In order to keep them coming you have to offer newsletters, saved MLS searches, and quarterly home valuations or they will not come back. Remember to build trust. Don’t overwhelm visitors with your personal information or sales statistics. ALWAYS explain why you are requesting personal information and state upfront you will respect their privacy.
Periodically remove your real estate hat and think like a consumer. Go to your website and experience it as a consumer will do. What will a seller be looking for? What about a buyer or someone looking to relocate? Since your site can not be everything for everyone. Be sure that it appeals your market area.
Consumers use the internet because it is more privet, efficient, eliminates unwanted marketing, and provides the needed local information. If you want to attract consumers to your website or email newsletter, you must match their needs.
Points to remember: The site must be kept simple, the key data should be emphasized, you should specifically explain your privacy protections and local information should be easily accessible to your audience. Try this and you will have online success.
You should make emphasis on the specific information of your neighborhood, the real state trends, developments and HOA. Include any information that makes your neighborhood unique. DO NOT try to match regional or national websites this is tempting but it is a bad idea. Focus on being local that is your advantage.
Focus in no more that three key areas and do them well. If you do sellers your webpage should include information on recent sales, remodeling tips and home valuation services. Make your site the best place for consumers in you target area. Make emphasis on these three areas in the front page of your website and how exceptional quality of information they will find there.
DO NOT hide information remember consumers are in oyur site seeking for information they are not there to know you. Share the data and you will give them a sense of reciprocity this will make the consumer more willing to engage you and trust your motives, therefore they will be more willingly to share their information when asked.
In order to keep them coming you have to offer newsletters, saved MLS searches, and quarterly home valuations or they will not come back. Remember to build trust. Don’t overwhelm visitors with your personal information or sales statistics. ALWAYS explain why you are requesting personal information and state upfront you will respect their privacy.
Periodically remove your real estate hat and think like a consumer. Go to your website and experience it as a consumer will do. What will a seller be looking for? What about a buyer or someone looking to relocate? Since your site can not be everything for everyone. Be sure that it appeals your market area.
Consumers use the internet because it is more privet, efficient, eliminates unwanted marketing, and provides the needed local information. If you want to attract consumers to your website or email newsletter, you must match their needs.
Points to remember: The site must be kept simple, the key data should be emphasized, you should specifically explain your privacy protections and local information should be easily accessible to your audience. Try this and you will have online success.
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