In this times that all the Real Estate Agents are hearing is that the market is shrinking, there is still a certain part of the real estate market that is continuously expanding.
As health care improves the number of Americans reaching their senior years is increasing at a tremendous pace. Some of them choose to live in active retirement communities while others look at facilities that allow them the assistance needed for their needs.
According the US census there were 37.3 million people over age 65 living in the United States in 2006 that is approximately 12 % of the US population. Not forget that this number is growing exponentially and is expected to increase to around 86.7 million people by the year 2050.
This market is spread all around the country and Florida is an excellent place for retirement due to its excellent climate. To address the needs of this growing community REaltors shoulkd increase the Interenet presence of their lisitng using virtual tours to increase the possibilities of obtaining a share of this market.
To prepare Realtors to focus on this growing group of the population the National Association of Realtors created the SRES designation. Those Realtors interested in addressing the needs of Americans ages 50 and over need to understand that it is not easy for people to downsize or move from their homes, therefore to cope with the stress generated you will need a lot of patience, but on the other hand you will be rewarded with the knowledge that you helped a person to obtain a better living condition.
Based on this and the continuous need of learning to correctly serve the community it will be a good time to go back to school and obtain the SRES designation.
Showing posts with label Virtual Tours. Show all posts
Showing posts with label Virtual Tours. Show all posts
Sunday, August 17, 2008
A Growing Real Estate Market
Tuesday, July 29, 2008
How to Make the Marketing Process an Agreable Experience?
I was reading an article from Maya Bailey and she recommends 5 steps of the law of attraction to make marketing an agreeable and profitable activity.
1. Remember you are giving a valuable service when you market yourself.
2. Since there is no one else like you. You need to start viewing what are your strengths and for that you can ask for testimonials from satisfied clients. The more you see why these clients like the easier it will be for you to irradiate out a positive attitude.
3. If the possible customers do not know who you are or where to reach you? Your real estate business is going down the drains. You need to increase your visibility as much as you can especially in a slow market.
4. You always must offer something to your clients. You need to be exited about the quality of the service you are providing. Then people will like to hear from you. According to Dr. Maya whatever you give comes back to you multiplied.
5. In stead of presenting yourself with your name and company name start with a question asking the person about the stress most people have when buying and selling... Wait for the answer of your customer and then. Explain to hem that you are a specialist on handling all the aspects of the deals related on how to sell and buy houses since you are a realtor® with X_ Real Estate Company.
Now you got them involved so it is your time to explain how you can help them include all you do that differentiate you from the different competitors: you make interactive virtual tours of their homes that will be placed in the most visited portals of the Internet and you create a webpage for their home with a panorider that will reduce the number of prospects visiting their house since only those that really like it will be visiting the house, etc.
Reference: Bailey, Maya: "5 Easy Steps to Real Estate Marketing" retrieved from the Internet at:
http://brokeragentpro.com/viewArticle.html?ArticleID=1464
1. Remember you are giving a valuable service when you market yourself.
2. Since there is no one else like you. You need to start viewing what are your strengths and for that you can ask for testimonials from satisfied clients. The more you see why these clients like the easier it will be for you to irradiate out a positive attitude.
3. If the possible customers do not know who you are or where to reach you? Your real estate business is going down the drains. You need to increase your visibility as much as you can especially in a slow market.
4. You always must offer something to your clients. You need to be exited about the quality of the service you are providing. Then people will like to hear from you. According to Dr. Maya whatever you give comes back to you multiplied.
5. In stead of presenting yourself with your name and company name start with a question asking the person about the stress most people have when buying and selling... Wait for the answer of your customer and then. Explain to hem that you are a specialist on handling all the aspects of the deals related on how to sell and buy houses since you are a realtor® with X_ Real Estate Company.
Now you got them involved so it is your time to explain how you can help them include all you do that differentiate you from the different competitors: you make interactive virtual tours of their homes that will be placed in the most visited portals of the Internet and you create a webpage for their home with a panorider that will reduce the number of prospects visiting their house since only those that really like it will be visiting the house, etc.
Reference: Bailey, Maya: "5 Easy Steps to Real Estate Marketing" retrieved from the Internet at:
http://brokeragentpro.com/viewArticle.html?ArticleID=1464
Thursday, July 24, 2008
Importance of Measuring Your Return on Investment
When organizations want to measure their success they have to rely on their return on investment (ROI). A successful organization is capable of measure the leverage and demonstrates the contribution of their marketing strategies and how they affect the bottom line of the company.
You need to measure:
•1. What is the amount invested in the specific marketing campaign?
•2. What amount is the return?
•3. How many customers were gained?
•4. What share and penetration does the company has on the market?
•5. Which points of the marketing campaign worked and which didn't?
Any marketing plan needs to be balanced to help your organization measuring the contributions of the marketing plan. When you are able to place the plan into a larger context and link it to the asset growth of your company you can validate if the plan is a valuable or profitable opportunity for your business.
If you are not able to show if the marketing's plan ROI is positive you can be repeating systematically the same mistake again and again until you go bankruptcy. This has to be done with all your marketing as advertisement.
Does your investment in magazine adds bring you back the return you are expecting?
Is your webpage PRS at least a 2?
Can customers find you without typing the URL of your company?
Are you using Virtual Tours and placing them in the major Internet portals?
You need to be able to do this or you will be throwing away your money.
Reference: The Gonzalez Group; "What's Your MROI? 5 Ways to Find Out"; http://rismedia.com/wp/2008-07-16/whats-your-mroi-5-ways-to-find-out/
You need to measure:
•1. What is the amount invested in the specific marketing campaign?
•2. What amount is the return?
•3. How many customers were gained?
•4. What share and penetration does the company has on the market?
•5. Which points of the marketing campaign worked and which didn't?
Any marketing plan needs to be balanced to help your organization measuring the contributions of the marketing plan. When you are able to place the plan into a larger context and link it to the asset growth of your company you can validate if the plan is a valuable or profitable opportunity for your business.
If you are not able to show if the marketing's plan ROI is positive you can be repeating systematically the same mistake again and again until you go bankruptcy. This has to be done with all your marketing as advertisement.
Does your investment in magazine adds bring you back the return you are expecting?
Is your webpage PRS at least a 2?
Can customers find you without typing the URL of your company?
Are you using Virtual Tours and placing them in the major Internet portals?
You need to be able to do this or you will be throwing away your money.
Reference: The Gonzalez Group; "What's Your MROI? 5 Ways to Find Out"; http://rismedia.com/wp/2008-07-16/whats-your-mroi-5-ways-to-find-out/
Friday, June 15, 2007
Testimonials
Our virtual tours are a necessary function in our sales. It allows our clients to see our model units with out leaving the comfort of their home or office. Virtual Florida Tours has been the perfect fit for our needs. They offer a quality virtual tour, responsive service and affordability; thank you Gabriel, for such a great job.
Chris PerezVice President of Sales Coordination
ACGG Development Group
305.665.1250 O.305.725.8913 M.
Virtual Tours are a really necessary tool for any realtor who wants to provide the seller with the best possible advertising trying to capture the biggest amount of prospect buyers in the local, national or international market.
Vivian Duque
Centurion Professional Realty
Realtor & Mortgage Broker
305 436 8818
"Great service, very professional, I'll use it again and recomend it"
Gabriela Capurro
Select Properties of America Inc.
Realtor
Outstanding professional service! Virtual Florida Real Tours has been key in my listing presentations and a great tool to set it aside from others offering potential buyers an upfront unveiling of the property they're interested in saving time and bringing real buyers to the seller. Keep up the GREAT work Gabriel! You've definitely become a keeper for me!Yisel DuqueCenturion Professional RealtyRealtor305.216.74569
''The Real Tour Vision marketing system has added a new, dynamic dimension to our marketing program, as well as drastically reduced our traditional marketing expenses. Real Tour Vision has helped streamline company transactions through promoting in-house ancillary business (increasing our company’s bottom-line!) and is used to recruit tech-savvy agents.''
Bob Garrow
Garrow-Loftis/GMAC Real Estate
''Virtual touring saves time, money and professionally presents the property to the most prospects.''
Bob Brick
RE/MAX Bayshore Properties, Ltd
If you want more information about virtual tours please contact us at 305 331 8960 or at our web page http://www.virtualfloridarealtours.com/
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