Importance of Measuring Your Return on Investment

When organizations want to measure their success they have to rely on their return on investment (ROI). A successful organization is capable of measure the leverage and demonstrates the contribution of their marketing strategies and how they affect the bottom line of the company.
You need to measure:
•1. What is the amount invested in the specific marketing campaign?
•2. What amount is the return?
•3. How many customers were gained?
•4. What share and penetration does the company has on the market?
•5. Which points of the marketing campaign worked and which didn't?
Any marketing plan needs to be balanced to help your organization measuring the contributions of the marketing plan. When you are able to place the plan into a larger context and link it to the asset growth of your company you can validate if the plan is a valuable or profitable opportunity for your business.
If you are not able to show if the marketing's plan ROI is positive you can be repeating systematically the same mistake again and again until you go bankruptcy. This has to be done with all your marketing as advertisement.
Does your investment in magazine adds bring you back the return you are expecting?
Is your webpage PRS at least a 2?
Can customers find you without typing the URL of your company?
Are you using Virtual Tours and placing them in the major Internet portals?
You need to be able to do this or you will be throwing away your money.
Reference: The Gonzalez Group; "What's Your MROI? 5 Ways to Find Out"; http://rismedia.com/wp/2008-07-16/whats-your-mroi-5-ways-to-find-out/

How to increase your presence on the Internet?

Blogging is a useful thing in SEO, but 90% of blogs fail for the most elemental of reasons: Most people fall back into a pattern where they start failing to keep it posted frequently, which actually gets the agent PENALIZED by the search engines, because the content is not kept fresh. If you want a blog and you are not willing to invest the time required for this task, there is a company named Real Estate Blog Sites. They will run it for you and keep it current for under $100 a month. (Parker, 2008)
If you want to capture your clients make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. You should:
Know who you are writing for and keep their preferences in mind as you write each word.
Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
Make it clear what your readers should do, think, or believe as a result of reading the information you present.
State your intention as a command—known as a "call to action." It can be as simple as "Call Today" or "Order It Now." (Saunders, 2008)
How much money you spend annually on marketing whose results are unaccounted for. Monies spent on classified newspaper ads, phone books, brochures, flyers, magazines, direct mail, bus benches, TV/Radio, pens, hats, jackets, shirts, Internet, billboards, logos, slogos, and blogs. STOP IT! Stop spending money without monitoring and evaluating the results of every marketing dollar you've spent and are going to spend!
In comparison with a newspaper ad that cost you around 200 dollars for a weekend a virtual tour give you exposure on the Internet for a whole year at a cost of pennies a day.
Also since we are dealers of Real Tour Vision and its proprietary system you can evaluate the hit statistics of the tour by webpage and in this way you can show your customer how effective is your advertisement.
References
1. Parker, Michael, What every agent needs to know about blogging, social networking, RSS feeds and SEO, Broker Agent News Feb 2008
2. Saunders, Karen, Capture clients with words that hook and graphics that kick, Broker Agent News, 2008