It Is All About Marketing

Recently I was rereading an article from Mary Ellen Podmolik1 about short-sales and why they have become such a frequent situation in this down market.
In part it all is about banks and lending companies lending their money at very risky not to say crazy situations expecting the house market never to stop growing and the bubble burst.
As we all know we ended paying for their greediness, but in part it also is the lack of effectiveness of some realtors that do not market the property of their client at their full extent.
It has been said again and again by the National Association of Realtors (NAR) that 84% of new buyers start their search on the Internet and it is obvious that a local newspaper only reaches your town for a weekend or if it is a magazine it will last on the shelves for a month. These kind of add that reach only a minor group of clients since less than 5 % according to NAR will ever open the real estate section of the newspaper. On the other hand you can place a Virtual Tour on the Internet for approximately half the cost of your newspaper weekend adds. The virtual tour will stay put for a year instead of a weekend or a month costing you less than 27 cents per day and getting for you some important issues:
•· More exposure for your money
•· More listings since you will stand out of your competition
•· And perhaps the most important a customer willing to refer you to his friends since he got top dollars for his property.
Virtual Florida Tours is a family owned company that serves Miami Beach, Coral Gables, Pine Crest, Palmetto Bay, Hallandale, Fort Lauderdale, and Hollywood cities and all of Miami Dade and Broward Counties in South West Florida. We are always striving for excellence so do not hesitate to contact us at 305 331 8960 and we will be sure to give the help you need.
Reference:
Podmolik , Mary Ellen; "A Short Sale's Long Journey"; retrieved from the Internet at: http://rismedia.com/wp/2008-10-23/a-short-sales-long-journey/

New way to increase your presence at the web

Recently Virtual Florida Real Tours started offering a new Internet service to help enhance the presence at the Internet of our customers.
Recently the different providers of Real Tour Vision started offering Internet based Slide Showsthat are send to Facebook, AOL and Google, adding to this our already active presence in the Internet guaranties a bigger exposure to all our customers.
Virtual Florida Tours guaranties maximum exposure of your listings on the Internet by syndicating the Virtual Tour at More than 20 different pages like realtors.com, homes.com, craiglist just to mention some of the pages covered.
Other important issue for most of our clients is the personal attention of a cfamily company that is located in the same community that they are doing their business.
Our company offer its services in Miami Beach, Coral Gables, Pine Crest, Hollywood, Fortlauderdale and the rest of the counties of Miami Dae and Broward counties.

Increasing your website traffic

he strategy of your web site traffic generation should not be left to search engine hits alone. You need to advertise your website to make it successful. Of course search engine hits definitely are important, but getting a page one search engine ranking takes some effort.
Placing some engine strings on a site will not make your page ranking to increase. The sites that come in page one have been around for some time, their traffic patterns are high, they have various external links pointing to them and they have very high content quality.

Your webpage can come up with good content, and you can have your website age for a while. But most companies have difficulty with obtaining high traffic patterns and increasing the numbers of external links. This is what stops your web sites from getting to page one.

The companies that offer local services get very little traffic from out of their area, and local traffic is simply not enough to obtain the links and traffic needed for a page one search engine ranking. Even with the best content the search engines are looking for information that a local company's site simply lacks. Therefore your solution as a small company owner is to advertise the traffic.

Your company's site was developed with certain market goals in mind. You wanted to educate your prospects as to which services you provide and why they should p[refer your services or products over your competition. So your website is an effort to become your sales force when you are not available to sell your products or services.

You can advertise your site in your own business cards, send mail outs, and use print advertising of your company that includes information of your site. By doing this you are making it easier to your prospects to find you and increase your website traffic considerably. You can use your website and your campaign to capture email addresses offering a monthly web magazine from your web site. Then you can establish a flow up through email and this will help sell your products or services even more.
For more information on how to increase your SEO please contact Virtual Florida Tours at 305 331 8960 and we will gladly help you increase your website ranking. We also offer virtual tour services for properties and business in the areas of Miami Dade and Broward counties, covering the cities of Miami Beach, Coral Gables, Pine Crest, Hallandale and Fort Lauderdale.
Reference: Aleagha, Peyman; "Why You Need to Advertise Your Real Estate Website?"; retrieved from the Internet at:
http://brokeragentpro.com/viewArticle.html?ArticleID=1586

Ways to boost property value

To increase the property value there are a group of things that can be done some should be approached by the owner and others by the realtor
The owner should take care of all the aspects of the house that require their attention as painting, decorating and removing any object that is not needed from the home. If needed he/she can contact a storage space to remove extra furniture and clothes that are not used on a daily basis.:
•1. Paint the exterior
•2. Complete all needed repairs
•3. Furnish the home to sell. (contract a decorator)
•4. Upgrade front yard landscaping (try professional landscaping)
•5. Create a quick kitchen makeover
•6. Think spa, not bathroom
•7. Install soft and hard window treatments
•8. Replace carpet rather than just cleaning
•9. Don't overlook your closets
The job of the realtor is to increase the exposure of the property and help the owner keep the peace of mind of the buyer:
•1. Purchase a home warranty (peace of mind of the buyer)
•2. Contract a virtual tour of the property that must be placed in realtor.com and other websites.
•3. Make flyer that can be downloaded from the webpage and place the add in other web-pages.
When the owner and the realtor take care of all these points and the home is placed in the market at the appropriate price the house will sell in as short time as possible.
To obtain the maximum Internet exposure for your listing and to increase the SEO of your web page you may contact Virtual Florida Real Tours that is a fully authorized dealer of RTV the number 1one virtual tour provider. We serve the areas of Miami Dade and Broward counties. Do not hesitate to call us at
(305) 331 8960

A Key to Selling Homes

There are three Key Factors in Selling Real Estate
1. Fair Price
2. Location
3. EXPOSURE
Virtual Florida Tours is your best way to get your listings exposed! We are a full service dealer provider with RTV, the world largest network of virtual tour providers and an approved vendor with realtor.com. Our company is locally owned and operated virtual tour provider in Miami Dade, Florida. Our company serves Miami Dade and Broward counties, Included in this area are the cities of Miami Beach, Coral Gables, Pine Crest, Palmetto Bay, Hallandale, and Fort Lauderdale.
NAR statistics recently show that about 86% of home buyers use the Internet when they begin searching for a home, and 67% of current home buyers in Florida come from outside the state. You will not be able to reach this market by using a yard sign and local advertising. In today’s market exposure has become critical and Virtual Florida Tours has a distribution list that outperforms our competition. Our Virtual Tours will show your information, ensuring to brand the online exposure you and your company need to compete in today’s challenging market. The virtual tour will have links to your personal and your company’s web site; will show your business partners as well as your phone and your email address. Therefore the prospect viewing the tour is constantly exposed to your information making it easier to contact you. Additionally to the traditional virtual tour you will find Area Information, an excellent Mortgage Calculator, and Satellite View of the property. You can also contract additional requests that include:
Professional Narration, Custom Pintable Flyers and Interactive Floor Plans
Single property websites and Panoriders
We are always striving for excellence and our real value is created by the quality of the service and support that we provide to our customers. Our main priority is your complete satisfaction and we see the success of our customers as our ultimate goal. Allow us the opportunity to serve you on your next virtual tour and you will see why our customers like Gustavo Lopez consider our company the difference between on sale and SOLD!

Gorgeous Home at South West Miami Dade

Recently Virtual Florida Tours made a virtual tour of this gorgeous home equal to none, in excellent condition. Absolutely fabulous. Formal living and dining rooms, immense kitchen with fantastic informal dining area. Updated bathrooms and kitchen. Stainless appliances. Extra large family room with beautiful stone wall and decorator's touches, overlooks a private & cozy terrace & patio with fountains. Very large inside laundry rm. Bonus rm could be den, office. You must see this home inside. Excellent neighborhood & schools.
This single Family one story Property in Dade County was Built in 1968. with 3 total bedroom(s) and 2 total full bath(s) has approximately 1813 sq. ft. Central air conditioning and Central heat
Interior features: First Floor Entry,Dishwasher, Dryer, Microwave, Refrigerator, Washer,Bedroom on Entry LevelExterior features: Exterior Lighting, Fence, Hurricane Shutters, Patio, Room For Pool,Front exposed to NorthShingle Roof the lot has aproximately 7500 sq. ft.
If you are interested in this home please contact Zizi Careaga 305-987-0211 12695 S. Dixie Hwy Miami, FL US 33156

What's working with your company in terms of establishing an Internet presence?

While at least eighty percent or more of today's buyers begin their search on the Web. These prospective buyers expect their agents to provide them with accurate data consistently and quickly apart from their ability to email. When an agent ignores this pool of buyers he/she will have a difficult time in the business1.
Everyone is recommending an improved presence of the agents in the Internet. Mr. Taverner says. "you are what you Web." People are going to look at websites and select an agent by what they see as their virtual brochure on the Internet"2.

All agents must remember that real estate, like most other sales positions, is a numbers game. You need to contact enough people that want what you have to offer, enough times, and you will make sales1.Exposure is the most important factor to remember when marketing your listing online. Post multiple images of your listing everywhere you can. Put them on your website, your MLS, Yahoo!, Google, etc. Any good virtual tour provider will distribute your images to the major real estate websites for you3.
To transform online traffic into foot traffic, you could announce your open houses on your virtual tour and website. Doing this will make your open houses more effective since you are driving qualified foot traffic right to your doorstep3.
Virtual Florida Tours will provide you with a complete statistics of who and from where they are viewing your tour. Knowing this will allow you to decide which are the marketing tools that are working for you increasing your return on investment.. The data obtained will allow you to show your clients what you are doing to market their home and use it in your listing presentations3.

Remember that today's customer is becoming an expert in almost every field. This false confidence on their Internet acquired knowledge, these prospects lack trust on professional services and they have a big desire to cut out the middleman. So in this times of Internet informed customers you need to offer your client more than they can easily obtain or secure on their own through the Internet4.
Also the existence of a second domain name that is related to the city or region to which you provide your service and is not so evident that it is your own website will help bring traffic to your site, This second website has to be branded for legal reasons and should contain full disclosure about the fact that the site is yours must be easy to find, but it will not be placed in the first page. You may place all your information in the contact us page5.

Reference:
•1. Nelson Nancy ; Why-do-Some-Agents-Succeed-in-any-Market-and-Others-Falter-3 ; Retrieved from the Internet at: http://rismedia.com/wp/2008-09-13/viewpoints-why-do-some-agents-succeed-in-any-market-and-others-falter-3/
•2. Tavener ,Mike; "The-Right-Tools-for-Success"; retrieved from the Internet at: http://rismedia.com/wp/2008-09-13/the-right-tools-for-success/
•3. Roberts , Tyler;" Why Do Some Agents Succeed in Any Market and Others Falter?"; retrieved from the Internet at:, http://rismedia.com/wp/2008-09-06/viewpoints-why-do-some-agents-succeed-in-any-market-and-others-falter-2/
•4. Wester , Fayette; "‘Prosumerism' and Your Business - Friend or Foe?"; Retrieved from the Internet at:http://rismedia.com/wp/2008-09-10/%e2%80%98prosumerism-and-your-business-friend-or-foe/
•5. Proctor, Craig; "How to Generate More Leads and Track Your Ads with Multiple Domain Names"; Retrieved from the Internet at: http://rismedia.com/wp/2008-09-09/how-to-generate-more-leads-and-track-your-ads-with-multiple-domain-names/